Privacy Policy

Effective Date: August 2025

At The Aesthetic Intention, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal and medical information in compliance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable privacy laws.

1. Information We Collect

We may collect the following types of information when you visit our website, schedule an appointment, or receive services:

• Personal Information: Name, date of birth, address, phone number, email address, and payment details.
• Health Information (PHI): Medical history, treatment details, photographs, and other data relevant to your care.
• Website & Online Data: IP addresses, browsing behavior, cookies, and form submissions when interacting with our website.

2. How We Use Your Information

Your information may be used to:

• Provide and coordinate your treatments safely and effectively.
• Communicate appointment reminders, updates, and follow-up care instructions.
• Process payments, membership plans, or financing arrangements.
• Improve our website, services, and patient experience.
• Send promotional offers or newsletters (you may opt out at any time).

3. HIPAA Compliance & Protected Health Information (PHI)

As a medical aesthetics practice, we are required by law to maintain the confidentiality of your Protected Health Information (PHI). We will not disclose your PHI without your written consent except as permitted by HIPAA, such as:

• For treatment purposes (sharing information with providers involved in your care).
• For payment purposes (billing your insurance, CareCredit, or other payment providers).
• For healthcare operations (quality assessments, staff training, or accreditation).
• When required by law (public health reporting, legal proceedings, or regulatory requirements).

4. How We Protect Your Information

We use secure systems, encrypted data storage, and administrative safeguards to protect your information against unauthorized access, disclosure, or misuse. Only authorized personnel have access to your medical records, and all staff receive HIPAA compliance training.

5. Your Rights

Under HIPAA, you have the right to:

• Access and request a copy of your medical records.
• Request corrections to your health information if inaccurate.
• Receive an accounting of disclosures of your PHI.
• Request restrictions on how we use or share your PHI.
• File a complaint if you believe your privacy rights have been violated.

6. Website & Online Privacy

When you visit our website, we may use cookies or analytics tools to improve your browsing experience. This data is non-identifiable and used only for website performance and marketing purposes. You may disable cookies through your browser settings at any time.

7. Third-Party Services

We may partner with trusted third-party providers for scheduling, payment processing, or marketing. These partners are contractually obligated to protect your information and comply with privacy laws.

8. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

9. Contact Information

If you have questions about this Privacy Policy or your privacy rights, please contact us:

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The Aesthetic Intention
1870 Harbor Blvd 2nd Floor Suite 10
Costa Mesa, CA 92627
+17147256459
theaestheticintention@gmail.com